Work_

Helping big brands solve their biggest challenges


I work closely with marketing, digital, creative and business teams to create and launch high-quality, impactful brand strategies, marketing campaigns and digital products. Together, we accelerate the work that truly drives a company forward, producing solutions that are aimed squarely at their customer's critical needs and their business' top priorities.

Digital strategy, visual identity refresh and website redesign

Helping the leader in Alternative and Thematic ETFs modernize their digital platform and the Firm brand.

Nationwide insurance sales rep platform

Optimizing primary digital platform to support SEO, lead generation and business development.

Developing a new consumer brand

Advising CMO on development of a compelling, consumer-facing marketing and brand strategy.

Awareness campaign strategy and creative

Helping Russell Indexes reclaim marketshare and drive product adoption by advisors and home offices.

Defining the 3 year digital roadmap

Working with CMO and Head of Digital to define digital priorities and strategy rationale.

SaaS lead gen website redesign

Improving HR Tech product storytelling and brand presentation via a new SaaS website.

Redesign a SaaS company's flagship product

Leading the product strategy and design overhaul of a leading HR Tech solution.

Brand identity for all-virtual industry conference

Leading the concept and visual identity for company's tentpole industry conference.

Corporate redesign for US market

Moderizing the primary ETF product platform for a top 10 asset manager.

Creating a new digital design system for a global rollout

Designing the digital component and brand system to support a global digital overhaul.

Create a new Client Support platform

Creating a new digital platform to better communicate with and support clients.

Pandemic rapid response solutions

Leveraging our component system to quickly launch housing resources in response to COVID.

ETF comparison marketing tools

Designing an informative tool for Advisors while highlighting the benefits of the Firm's funds.

Updates to an industry-critical product

Lead significant strategic updates to our redesigned essential resource for mortgage lenders.

Conversational interfaces and guided forms

Concept and design lead for a prototype solution to help users find complex answers quickly.

Employee engagement platform design

Design and branding direction for internal enterprise employee talent program.

Video production for HR solutions business

Concept, storyboards and direction for new HR business initative.

Interactive investing education

Concept and design for timeline marketing experience for Financial Advisors.

Corporate brand standards and playbook

Formalizing the new brand, digital and creative guidelines via playbooks, documentation and assets.

Corporate branded collateral and asset libraries

Applying new brand direction to corporate collateral design system and key business asses.

Conversational interfaces and guided forms

Concept and design lead for a prototype solution to help users find complex answers quickly.

Data platform UX & UI design

Concept and design of data-heavy mortgage securities analysis platform.

Data visualization and reporting platform

Concept and design for interactive digital performance reports for mortage loan servicers.

Webinars and education platform design

Implementation of veterinarian education platform within global design system.

Design direction for Asset Manager web redesign

Design direction and oversight for new asset manager website.

Consumer website design updates

Design refresh to client's consumer-facing insurance website.

Corporate website design overhaul

Strategy, UX and UI design for primary housing industry resource.

Product design for essential business guidelines

Strategy, UX and UI design for essential US mortgage industry platform.

Industry thought leadership platform

Strategy and program lead for new industry insights platform and campaigns.

Rebranding the cornerstone of US housing

Creative lead to develop new corporate messaging and visual identity.

Digital strategy and roadmap planning

Coordination and collaboration on definition and rationalization to modernize digital platforms.

Designing an investing platform

Product strategy and design lead to help investors use ETFs in portfolios.

New website for key business unit

Design and content strategy for company's fast-growing Credit Risk business.

Product redesign for flagship offering

Strategy, UX and UI design for company's core Bond Research service.

Fund data platform and screeners

UX and data design for Asset Manager's full ETF and Mutual Fund line up.

Marketing for Retirement Fund business

Web redesign of DCIO plan education and marketing site.

Digital platform for Target Date Fund products

Website redesign for fund data, marketing content and product information.

Consumer insurance buy-flow redesign

UX and UI design for insurance comparison, online signup and purchasing.

Featured market commentary and analysis pieces

Interactive content and data visualizations for Financial Advisor communications campaigns.

ETF product suite and detail pages

UX and UI design for new product line up and fund details.

Rebrand for global sites and applications

Extending rebranding and digital system for use by regional markets and select high-value applications.

Extension of site builder for new retirement plans

Leveraging our enterprise site building solution for new markets and business opportunities.

Sales and support redesign for insurance challenger

New website, agent sales resources and customer support features for growing insurance brand.

CEO report on company's talent programs

Interactive storytelling for annual HR survey publication and employee programs.

Business unit redesigns

UX and UI design for select business units as a POC for a new design system.

Retirement plan sites and builder tools

Product design for both 401k plan sites, and no-tech site builder features.

Website redesign and product relaunch

New positioning, UX and UI design for leading business insurance firm.

Enterprise employee intranet platform

Product strategy and design lead for Fortune 100 company's internal intranet platform.

Insurance agent digital sales materials

Microsites and online sales tools to support field teams nationally.

Featured market commentary and analysis pieces

Interactive content and data visualizations for Financial Advisor communications campaigns.

Proof of Concept AMEX integrations

Strategy and UX design for insurance integration pilot with AMEX business users.

Proof of Concept ChatBot

Strategy, conversation flow, content and design for pilot program to sell insurance via conversational UI.

Proof of Concept Apple Watch app

Strategy and UX design for geo-fenced / point of purchase travel insurance product.

Component and digital design system foundation

Audits, analysis and new design system to support digital experience for high net worth customers.

403b, pension plans and retirement program sites

UX, UI and content for doezens of employee site platforms offered by Prudential.

Employee recruiting and job search platform

Content, strategy and UX/UI lead for new jobs.prudential recruiting platform.

Telling the community health story

Design, content and strategy oversight for new experiential site showing history of community health.

529 Plan adoption marketing sites

Strategy and design oversight for creation of education and marketing sites for 529 savings plans.

Employee pension transition sites

Design and content to support pension plan transitions for Verizon and General Motors.

Establishing a new core business unit

UX and UI design for new Pension Risk Transfer business unit.

Redesign for hospital network

UX and UI lead to help patients find care services for regional health / hospital network.

IPO branding and messaging strategy

New visual identity, branded collateral and core messaging assets to support spin-off IPO.

Corporate and properties site design

UX and UI design for new corporate platform as well as individual mall property sites.

Customer loyality brand and marketing

Creating the brand identity and communications strategy for new loyality programs.

Participant education platform

UX and UI design to engage with retirement plan participants.

Brand creation and campaign communications

Strategy and creative for a global campaign to encourage men's caregiving.

Branding and site design for education reform

Naming, logo and site design coordination for new education reform advocacy group.

Naming and branding for legal nonprofit

Naming, logo and site design coordination for new legal advocacy group.

Site design for physician advocacy organization

UX and UI design for industry association and advocacy organization.

Digital ads and microsites for political campaigns

Advertising strategy, messaging and digital marekting in a dozen gubernatorial races.

Advertising and advocacy campaign creative

Ad strategy, messaging and creative for national health awareness campaign.

Branding and digital platform design

Naming, visual identity and platform design cooridination for new activist platform.

Visual identity and non profit website design

Direction for updated brand identity and new website design for youth sexual health nonprofit.

Gubernatorial campaign branding, content and website

Leading teams developing visual identity, voter content and campaign website for NJ governor's race.

Product design for peer-to-peer fundraising

Leading team to develop product concept and UX design for advocacy fundraising platform.

Website for Michael Bloomberg's gun violence prevention group

Leading team to brand, design and develop the launch of Mayor Bloomberg's gunshow loophole campaign.

Redesign for leading NYC mentorship group

Leading team to concept, design and develop new organizational and program website.

New website design for a new environmental think tank

Leading team to design and deliver the website for a new environmental policy organization.

US Senate campaign branding, content and website

Leading teams developing visual identity, voter content and campaign website for Nebraska US Senate race.

Gubernatorial campaign branding, content and website

Leading visual identity, voter content and campaign website for Washington governor's race.

Gubernatorial campaign branding, content and website

Leading teams developing visual identity, voter content and campaign website for WV governor's race.

Gubernatorial campaign branding, content and website

Leading teams developing digital strategy for Eliot Spitzer's re-election until, well, you know.

US Congress campaign branding, content and website

Leading teams developing visual identity, voter content and campaign website for US NY Congressional race.

US Congress campaign branding, content and website

Leading teams developing visual identity, voter content and campaign website for US NY Congressional race.

US Congress campaign branding, content and website

Leading teams developing visual identity, voter content and campaign website for US DE Congressional race.

Design envisioning the proposed new South Street Seaport

Leading teams developing showcase for proposed redevelopment of the iconic NYC landmark.

Design envisioning the proposed World Trade Center

Leading teams on sites showcasing progress and vision for the WTC rebuilding.

PR & communications programs support

Building awareness for the annual performance of the Vagina Monologues in communities coast-to-coast.

PR & communications for the ACLU's first TV series

Creating awareness and coverage for national release of "Freedom Files," the ACLU's first TV series.

PR & communications for national documentary film

Creating awareness and coverage for national release and tour in support of poll worker shortage doc.

PR & communications for iconic NYC music festival

Building awareness for the annual independent NYC music festival

PR & communications programs support

Building awareness for the annual performance of the Vagina Monologues in communities coast-to-coast.

PR & communications for national documentary film

Creating awareness and coverage for national release and tour in support of Wal-Mart documentary.

PR & communications for Hurricane Katrina recovery tour

Support and communications for tour of artists performing throughout New Orleans in wake of Katrina.

PR & communications for national book tour

Media and communications in support of national book tour on the global water crisis.

PR & communications for iconic NYC music festival

Building awareness for the annual independent NYC music festival

PR & communications programs support

Building awareness for the annual performance of the Vagina Monologues in communities coast-to-coast.

PR & communications for iconic NYC music festival

Building awareness for the annual independent NYC music festival

PR & communications for national documentary film

Creating awareness and coverage for national release and tour in support of "American Jobs' documentary.

PR & communications programs support

Building awareness for the annual performance of the Vagina Monologues in communities coast-to-coast.

Maybe we should make something interesting together.

Let's talk.

You can also reach me on LinkedIn