Work_
Helping big brands solve their biggest challenges
I work closely with marketing, digital, creative and business teams to create and launch high-quality, impactful brand strategies, marketing campaigns and digital products. Together, we accelerate the work that truly drives a company forward, producing solutions that are aimed squarely at their customer's critical needs and their business' top priorities.
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ProSharesVisual Identity & Corporate Website Redesign
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SkillSurveySaaS Website Redesign
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Freddie MacVisual Identity & Design System
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Freddie MacPositioning & Brand Messaging
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Freddie MacTransactional Client Experiences
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Freddie MacEnterprise Websites & Marketing
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First AmericanAgent Profiles & Lead-Gen Tools
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PGIM InvestmentsAdvisor Tools & Resources
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FTSE RussellCreating an ETF Research Platform
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VanEckGlobal Redesign
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SkillSurveyRedesigning a Flagship Product
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Prudential FinancialEmployee Experience Platforms
Helping the leader in Alternative and Thematic ETFs modernize their digital platform and the Firm brand.
Optimizing primary digital platform to support SEO, lead generation and business development.
Advising CMO on development of a compelling, consumer-facing marketing and brand strategy.
Helping Russell Indexes reclaim marketshare and drive product adoption by advisors and home offices.
Working with CMO and Head of Digital to define digital priorities and strategy rationale.
Improving HR Tech product storytelling and brand presentation via a new SaaS website.
Leading the product strategy and design overhaul of a leading HR Tech solution.
Leading the concept and visual identity for company's tentpole industry conference.
Moderizing the primary ETF product platform for a top 10 asset manager.
Designing the digital component and brand system to support a global digital overhaul.
Creating a new digital platform to better communicate with and support clients.
Leveraging our component system to quickly launch housing resources in response to COVID.
Designing an informative tool for Advisors while highlighting the benefits of the Firm's funds.
Lead significant strategic updates to our redesigned essential resource for mortgage lenders.
Concept and design lead for a prototype solution to help users find complex answers quickly.
Design and branding direction for internal enterprise employee talent program.
Concept, storyboards and direction for new HR business initative.
Concept and design for timeline marketing experience for Financial Advisors.
Formalizing the new brand, digital and creative guidelines via playbooks, documentation and assets.
Applying new brand direction to corporate collateral design system and key business asses.
Concept and design lead for a prototype solution to help users find complex answers quickly.
Concept and design of data-heavy mortgage securities analysis platform.
Concept and design for interactive digital performance reports for mortage loan servicers.
Implementation of veterinarian education platform within global design system.
Design direction and oversight for new asset manager website.
Design refresh to client's consumer-facing insurance website.
Strategy, UX and UI design for primary housing industry resource.
Strategy, UX and UI design for essential US mortgage industry platform.
Strategy and program lead for new industry insights platform and campaigns.
Creative lead to develop new corporate messaging and visual identity.
Coordination and collaboration on definition and rationalization to modernize digital platforms.
Product strategy and design lead to help investors use ETFs in portfolios.
Design and content strategy for company's fast-growing Credit Risk business.
Strategy, UX and UI design for company's core Bond Research service.
UX and data design for Asset Manager's full ETF and Mutual Fund line up.
Web redesign of DCIO plan education and marketing site.
Website redesign for fund data, marketing content and product information.
UX and UI design for insurance comparison, online signup and purchasing.
Interactive content and data visualizations for Financial Advisor communications campaigns.
UX and UI design for new product line up and fund details.
Extending rebranding and digital system for use by regional markets and select high-value applications.
Leveraging our enterprise site building solution for new markets and business opportunities.
New website, agent sales resources and customer support features for growing insurance brand.
Interactive storytelling for annual HR survey publication and employee programs.
UX and UI design for select business units as a POC for a new design system.
Product design for both 401k plan sites, and no-tech site builder features.
New positioning, UX and UI design for leading business insurance firm.
Product strategy and design lead for Fortune 100 company's internal intranet platform.
Microsites and online sales tools to support field teams nationally.
Interactive content and data visualizations for Financial Advisor communications campaigns.
Strategy and UX design for insurance integration pilot with AMEX business users.
Strategy, conversation flow, content and design for pilot program to sell insurance via conversational UI.
Strategy and UX design for geo-fenced / point of purchase travel insurance product.
Audits, analysis and new design system to support digital experience for high net worth customers.
UX, UI and content for doezens of employee site platforms offered by Prudential.
Content, strategy and UX/UI lead for new jobs.prudential recruiting platform.
Design, content and strategy oversight for new experiential site showing history of community health.
Strategy and design oversight for creation of education and marketing sites for 529 savings plans.
Design and content to support pension plan transitions for Verizon and General Motors.
UX and UI design for new Pension Risk Transfer business unit.
UX and UI lead to help patients find care services for regional health / hospital network.
New visual identity, branded collateral and core messaging assets to support spin-off IPO.
UX and UI design for new corporate platform as well as individual mall property sites.
Creating the brand identity and communications strategy for new loyality programs.
UX and UI design to engage with retirement plan participants.
Strategy and creative for a global campaign to encourage men's caregiving.
Naming, logo and site design coordination for new education reform advocacy group.
Naming, logo and site design coordination for new legal advocacy group.
UX and UI design for industry association and advocacy organization.
Advertising strategy, messaging and digital marekting in a dozen gubernatorial races.
Ad strategy, messaging and creative for national health awareness campaign.
Naming, visual identity and platform design cooridination for new activist platform.
Direction for updated brand identity and new website design for youth sexual health nonprofit.
Leading teams developing visual identity, voter content and campaign website for NJ governor's race.
Leading team to develop product concept and UX design for advocacy fundraising platform.
Leading team to brand, design and develop the launch of Mayor Bloomberg's gunshow loophole campaign.
Leading team to concept, design and develop new organizational and program website.
Leading team to design and deliver the website for a new environmental policy organization.
Leading teams developing visual identity, voter content and campaign website for Nebraska US Senate race.
Leading visual identity, voter content and campaign website for Washington governor's race.
Leading teams developing visual identity, voter content and campaign website for WV governor's race.
Leading teams developing digital strategy for Eliot Spitzer's re-election until, well, you know.
Leading teams developing visual identity, voter content and campaign website for US NY Congressional race.
Leading teams developing visual identity, voter content and campaign website for US NY Congressional race.
Leading teams developing visual identity, voter content and campaign website for US DE Congressional race.
Leading teams developing showcase for proposed redevelopment of the iconic NYC landmark.
Leading teams on sites showcasing progress and vision for the WTC rebuilding.
Building awareness for the annual performance of the Vagina Monologues in communities coast-to-coast.
Creating awareness and coverage for national release of "Freedom Files," the ACLU's first TV series.
Creating awareness and coverage for national release and tour in support of poll worker shortage doc.
Building awareness for the annual independent NYC music festival
Building awareness for the annual performance of the Vagina Monologues in communities coast-to-coast.
Creating awareness and coverage for national release and tour in support of Wal-Mart documentary.
Support and communications for tour of artists performing throughout New Orleans in wake of Katrina.
Media and communications in support of national book tour on the global water crisis.
Building awareness for the annual independent NYC music festival
Building awareness for the annual performance of the Vagina Monologues in communities coast-to-coast.
Building awareness for the annual independent NYC music festival
Creating awareness and coverage for national release and tour in support of "American Jobs' documentary.
Building awareness for the annual performance of the Vagina Monologues in communities coast-to-coast.