About_
Leading high-impact digital and creative for enterprise brands
As the Executive Creative Director, I help companies and teams stay focused on what matters most, providing the experienced digital and creative leadership necessary to produce engaging, impactful solutions more quickly and more regularly. I work closely with a wide range of colleagues and collaborators to create compelling campaigns and innovative digital solutions aimed squarely at critical business objectives.
Proven and trusted creative leadership
For 15 years, I've been fortunate to work with ambitious partners at a some of the biggest and most recognizable brands in the world, helping them concept, create and launch solutions that drive meaningful business results.
When I'm not working, I spend my time paddle-boarding and doing yoga, playing with my kids, watching Liverpool and the Yankees, reading about Richard Nixon, and trying as many different salsas as I possibly can.
Executive Lead_
Building successful relationships between leadership, teams and agencies.
Leadership Consulting
_ Strategic planning with Executive Leadership teams
_ Communications and working sessions with Governance teams
_ Issue escalation and cross-functional resolution
_ Solution socialization and change mangement
Strategic Planning
_ Align leadership priorities with proposed projects
_ Evaluate proposed projects, timelines and resources
_ Define business and user acceptable releases
_ Produce plans for future releases
Solution Evangelist
_ Representing the team, solution or user POV in Leadership meetings
_ Managing and setting Executive Team expectations
_ Production and delivery of key presentations and memos
_ Translating Executive decisions into actionable next steps
Concept Evaluations
_ Identifying and evaluating new opportunites
_ Produce concept memos and pitch decks
_ Produce business cases and impact analysis
_ Evaluate requirements and provide resource estimates
Executive Communications
_ Create objectives and messaging for key communications
_ Content and design production of decks and docs
_ Presentation delivery and Q&As with Executive leadership.
Solution Lead_
Responsible for creating the vision, and for making it a reality.
Discovery & Research
_ Lead stakeholder & user interviews
_ Evalute current product UX and marketing
_ Conduct competitive & market audits
_ Evaluate analytics, testing and KPI programs
Recommendations
_ Evaluate and sythesize research
_ Draft and produce findings documents for executives and teams
_ Present recommendations and proposed solutions
_ Incorporate feedback, iterate to refine directions
User Experience
_ Define audiences, their needs and outcomes
_ Write usage scenarios and interaction points
_ Define outcomes, KPIs and functionality
_ Produce necessary UX & IA assets for design and development
Feature Sets
_ Outline known features and functionality
_ Describe requirements, integrations and inputs
_ Align features with journeys, templates and components
_ Define MVP release and post-launch roadmap
Design & Messaging
_ Lead the creation of hi-fi UX, UI & IX designs
_ Produce functional prototypes and faciliate testing
_ Create design system and component architecture
_ Write branded content, navigation and onboarding
_ Incorporate or evolve brand identity and art direction
Creative Lead_
Producing compelling creative and guiding teams to deliver great work.
Creative Strategy
_ Connect business goals with creative objectives
_ Align project with other brand initatives
_ Produce briefs and get teams up to speed
_ Define guidelines for content, design and brand
Art & Content
_ Lead (or create) art direction and visual system
_ Define or incorporate essential branding
_ Develop messaging platform and key messages
_ Write topline copy and supporting content
Design Management
_ Ensure alignment with solution briefs and standards
_ Reviews of proposed solutions and updated concepts
_ Ongoing production of design solutions, art, content, etc
_ Troubleshooting with cross-functional leadership
Dev Collaboration
_ Engagement and planning with Dev Leads throughout
_ Define and document components and design systems
_ Oversee workflow from design to dev, and vice versa
_ Regular reviews of live code to ensure alignment
QA, UAT & Go-Live
_ On-going oversight throughout build
_ Collaborating with delivery teams for reviews
_ Prioritization of design change-log
_ Securing final executive approvals prior to go-live
Discipline Lead_
Running day-to-day creative planning, operations and staffing
Business Growth
_ Identifying or creating new market opportunities
_ Responding to various business inquries
_ Highlight solutions, impact & capabilites in key assets
_ Provide discipline POV to executives & decision-makers
Forecasting
_ Produce revenue targets and org growth plans
_ Conduct pre-project scoping evaluations and estimates
_ Evaluate post-project effort, staff and costs
_ Create efficencies in production processess
People Management
_ Oversee creative operations and professional development
_ Lead creative team evaluations and hiring process
_ Evaluate resumes, conduct interviews, collect feedback
_ Develop growth plans and conduct staff reviews
_ Support exit planning and terminations
Collaboration
_ Ensure effective communication between all teams
_ Cooridinate stand ups and working groups
_ Present work and incorporate feedback
_ Faciliate executive reviews and final approvals for all work
Workflow
_ Selection of necessary design and production tools
_ Work with other leads on key handoffs
_ Manage project schedules and delivery plans
_ Provide necessary creative documentation and assets