Investors and Financial Advisors are struggling to keep up with the flood of ETF products and, more critically, need to better understand how to utilize them in their portfolios.

Working with the Chief Product and Marketing officers at FTSE Russell, we created a new consumer brand and digital platform designed to help align ETFs with investor objectives by bringing together insightful investing commentary, highly-relevant fund data and real-world portfolios.

We led the the product strategy, created a new brand and visual identity, defined and designed an MVP, engaged with launch partners and advertisers, and worked with product development teams to build the new platform.