Driving quality leads for a growing SaaS company
SkillSurvey
Product & Creative Lead
As the focus on attracting and retaining talent came to the forefront of companies minds during the pandemic, SkillSurvey -- a leading provider of AI-enable candidate evaluation solutions -- was well-positioned to meet the needs of a rapidly-changing hiring market.
My team recently redesigned SkillSurvey's flagship product, so we were the natural choice to work with the Chief Marketing Officer and his team to re-think how they tell their product story online and improve their lead-gen process.
We led a rapid discovery and solutioning process, adapted their brand for use in a new component system, identifed, defined and designed an MVP, created more compelling content and worked with internal teams to get the new marketing platform into market quickly.