Freddie Mac is the backbone of the US housing finance system and, as such, its critical that it is as simple as possible for the multitude of companies in that ecosystem understand the role they play and the value they deliver, the variety of solutions they offer and, most importantly, how to get started working together.

Working with the CMO and Head of Digital, we overhauled Single-Family’s sprawling customer-facing web platform to make their solutions more clear and easier to find, the value prop more compelling and relevant, and the customer experience more interconnected and seamless.

We led the product, digital and creative strategy, developing the user experience models, updating the brand, designing user interfaces, building an expansive design system, developing new messaging and site content, and working with development teams to launch the updated platforms.